Bobbin the RobinChoosing a theme for Row by Row Experience is an exciting challenge.  It must provide a wide variety of creative options for shops, pattern designers, and quilters.  It has to be fun too!

Janet Lutz and Debra Gabel, Row by Row’s Creative Director, considered a long list of possibilities. Watch and learn what they chose as the 2016 theme in this three minute video.  You will love it!

Be sure to watch it to the end, past the credits, to the Blooper Reel.  It’s hilarious!  Enjoy!

2016 Row by Row Logo Circle

Bobbin looking left