Row by Row Experience is for avid quilters and sewers who love to travel and love to add the next new quilt to their collection. Since 2011, Row by Row Experience has engaged tens of thousands of quilters all over the world with the fun of collecting free row patterns while visiting local quilt shops, then creating themed quilts projects using the rows they collect.

On the business side, Row by Row Experience has given thousands of quilt shop owners a needed boost in foot traffic during the traditionally slow months of summer. Quilt shop owners have welcome traveling quilters into their stores to enjoy the unique shopping experience they each create.

Over the years, Row by Row Experience has expanded to include spin off programs such as the 9th Row, Wooly Block Adventure, Row by Row Junior and Row by Row Showcase.




Owner & Founder Row by Row Experience




Row by Row Junior Founder & Coordinator




Row by Row Operations Director




Row by Row Experience Chief Coordinator




Wooly Block Adventure Coordinator




Row by Row Experience Creative Director




Row by Row Experience European Coordinator



I’m a quilter, how can I participate in Row by Row Experience?
It’s easy! Simply visit any participating 2019 Row by Row quilt shop during the summer and ask for their free pattern for a row in a quilt. The 2019 theme is Taste the Experience, and each shop is working with the theme in their row. The shops are happy to give you the pattern at no cost, limit one per person, walk-in customers only.

The shops are all over the U. S. and into Canada. How can I get the row patterns from quilt shops that are far away from me?
You can’t. The shops are offering the pattern only to customers who walk in the door. Please don’t ask them to email or mail their row patterns.

Can I make copies of the patterns I collect?
Absolutely not! That’s a big no-no! The patterns are copyright property of the designers.

So, is this a shop hop?
Kinda. But there are no fees and no cards to stamp.

Are there prizes? Can I win something?
Yes! With the Row by Row Experience you win a prize for sewing! Complete a quilt using at least 8 different rows from 8 different 2019 participating shops. Be the first to bring it into a shop and you win a stash of 25 fat quarters. (That’s 6-1/4 yards of fabric!) Win a bonus prize for using that store’s row in your quilt.

Row by Row Junior designs and The 9th Row may be used in your quilt, but may not be counted as one of the 8 rows needed to win a prize.

What do you consider “complete” when it comes to my quilt.
Quilted, bound, labeled.

What pattern do I use for my quilt?
You decide. Stack your rows, arrange around a center medallion, make them horizontal, vertical, upside down, on the front, on the back, whatever! You are the designer. Be creative and have fun, but be sure to use 8 different 2019 rows from 8 different 2019 Row by Row shops.

Can I win in more than one shop?
Sorry, Charlie. One prize per quilter. You can make several quilts and show them off in several shops, but you may only claim one prize. Your quilt will be photographed for Facebook, and everyone will see it, so play fair!

How do I know which shops are participating?
Participating shops can be found using the Store Finder or on the Google map. Click here to get started!

Are all of the shops open for the same hours?
No. It would be too difficult to organize this for the whole summer. Be sure to check the shops’ websites or call ahead when planning your route to verify their hours.

Can I see pictures of the rows?
Yes! Each area has a Facebook page and the shops will post photos of their rows when they are ready to show. You can “Like” your area’s page and any you plan to visit, but you don’t have to be a member of Facebook to see the photos. The Facebook page links are on the website.

What are the exact dates of the event?
June 21 through September 3, 2019 to collect the free patterns. June 21 until October 31, 2019 to submit a quilt for a prize.

Anything else I should know?
Lots! Each shop is participating in Row by Row Experience in their own way. Buy kits for the rows you love and see demos for new quilting products when you visit many of the shops. Many others carry FabricPlates™ from Zebra Patterns and coordinating Row by Row Taste the Experience fabrics.

When is Row by Row Junior?
It follows the same time frame as grown-up Row by Row but has no Stitching Challenge Period. It starts on June 21 and ends on October 31. Collect complimentary patterns and purchase kits in store during this period. After Nov. 1 shops can sell Junior patterns or kits in any way.

Who gets a free Junior pattern?
Only kids age 6-14 who visit a participating Junior shop in person get a complimentary pattern. But grown-ups who do not have an accompanying child can still buy a Junior kit which includes the pattern.

My child is a “little” younger/older than age 6-14. Can he still get a free pattern?

How does a kid get an “I Made This” ribbon?
He/she returns to a participating Junior shop with something they made using a Junior pattern. It does not have to be a finished project. If he is one of the first five kids he will get a ribbon and a certificate. Certificates can still be awarded after the five ribbons have been claimed. October 31 is the deadline to get a Junior award.

What is the Junior photo permission form?
Posting photos on social media is an important part of Row by Row Experience. Shops will ask for a parent’s permission before taking a photo of a child. If parents prefer no photo be taken, that’s OK. Kids can still get a ribbon and certificate.

How many Junior patterns are there?
In 2018, there are six different “Sew Musical” Junior patterns: Big Music, Guitar, Piano Keys, Pop Stars, Singin’ Salmon, and Speakers. Shops choose which pattern they want to offer as their complimentary pattern.

How do I find shops that offer the Junior patterns?
Visit the RxR Map (click here). Junior shops will have an identifying Junior icon next to their name on lists and on the map.

I want to collect all six Junior patterns. How do I know which pattern a shop is offering?
Contact participating shops directly.

Do Junior patterns make a quilt?
They can. Row by Row Junior encourages learning to sew with a variety of small, confidence building projects that are affordable and doable for today’s busy kids and their families. Click here for project ideas using Junior patterns plus tips and tutorials.

Who designs the 9th Row?
Karen Montgomery, of The Quilt Company, designed The 9th Row in 2018 for Row by Row Experience.

Can I get a free 9th Row pattern?
No. The 9th Row patterns are sold in kits, with a portion of the sale going to charity.

Are The 9th Row patterns available by mail?
Yes, after October 31, 2018.

How much money has been raised by sales from The 9th Row?
Thousands of dollars have been raised through the generosity of participating shops and quilters everywhere.

Is Wooly Block Adventure the same as Row by Row Experience?
Yes and no. Simply visit any participating Wooly Block Adventure™ (WBA) store this fall, October 1 through November 30, 2018, to receive one 8-inch wool appliqué block pattern for free!

Can I get a Wooly Block pattern if I don’t go to a shop?
Patterns and kits may be purchased online and by mail order during the event! You do not need to be near participating shops to have fun and collect with Wooly!

What are Spotlight Shops?
Be watching for Spotlight Shops! Every participating WBA shop will be featured for a few days here on the Row by Row Experience website as a “Spotlight Shop.” During this featured time, their Wooly Block Adventure pattern will be available to you as a free download. Every participating shop will be featured! Keep checking back for new patterns! Note: Spotlight Shop free patterns are available in PDF form only and will not be mailed.

Are there Prizes?
Claim a prize! Create a project of your choice using at least 8 WBA patterns from 8 different participating WBA Fall 2018 stores. Be the first to bring it into a participating shop to win a prize of a wool fat quarter and a $25 gift certificate. You have between December 1, 2018 and January 31, 2019 to claim a prize!

What are the dates?
Visit any participating Wooly Block Adventure™ store between October 1 through November 30, 2018.